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There is a reason why, as fans of Kawaii culture we simply adore Tokidoki which in Japanese translates to “sometimes”. The artist responsible for these iconic characters is Simone Legno, who then launched the brand alongside his partners in 2005. Although born in Italy’s capital, Rome, he found a deep love for Japanese culture, which is strongly reflected in all the cute merchandise we see produced by Tokidoki. Dreaming of candy, pool parties and donut UFO’s??! Then we have your interests here at heart. Trust me!
As a brand, they stand out, not only because of their quirky characters, including cactus friends,🌵mermicorno, & unicorno, to name a few, but there key message is clear for all too. Each post on Instagram is dedicated to sharing there brand philosophy on how to welcome positivity & be a better person! In light of recent affairs especially, they have done a superb job of highlighting worldwide issues and embracing them with useful tips and suggestions. I also, personally applaud them for encouraging health and fitness during such times, while many of us were at home in lockdown. Providing us with cute uplifting activities to inspire our creativity, including tattoos, nails and painting! There is no time for boredom here....just check out the bingo post for funny & cute ideas!
Lets face it, if you are a true follower of Kawaii fashion, these quirky characters will bring you everything and more to your cute aesthetic.🌸 With a broad selection of workout gear💪🏼 to skater dresses,👗 there will be something for you! Check out Classico mash up & Jungle mash up leggings for a split design (each leg a different pattern), and the highly popular swimsuits which can be doubled up as an under layer with your favourite worn out jeans. There are so many choices, if your favourite character is Donutella, then you MUST check out the cute twin sets! Cool, comfy and just plain awesome... 🍩🍩🍩